Our Commitment To Privacy
At Lamplight Farms Incorporated ("Lamplight") we respect the privacy of our online users.
We strive to safeguard any personal information you provide to us. The goal of this Privacy Notice is to inform you about the types of information that we may gather or collect from you in connection with your use of this website (“Website”). The Privacy Notice is also intended to explain the conditions under which we use and disclose that information, and your rights in relation to that information.
Your Personal Information
Lamplight’s primary goal in collecting personal information is to provide a relevant, enjoyable, and personalized website experience. Your data also helps us develop better products and services to meet your needs, customize communications to match your preferences, and help you complete online activities and transactions with Lamplight.
Information You Provide
In order to interact with the Website, you may be asked to provide certain personally identifiable information to us such as your name, mailing address, e-mail address, and phone number. Additional information may be required for specific activities such as:
Creating a user account: you will be asked to provide user ID and password.
Registering your TIKI® Brand product: you will be asked to provide product information such as model and serial number, purchase date, price, retailer name, and proof of purchase.
Purchasing from the Website: you will be asked to provide credit card information along with billing and shipping address information.
We request only the information reasonably necessary to provide our goods and services. You can choose not to provide this information but then you might not be able to participate in some of our services or offerings.
Information We Collect
- to remember your country and language preferences;
- to remember you when you login to the places on our site that require registration;
- to help us understand the size of our audience and traffic patterns;
- to collect and record information about what you viewed on our website and what you viewed in our e-mail;
- to manage and present site information appropriate for your browser and deliver information specific to your interests.
Web Beacons, Pixel Tags, Clear GIFs and Other Technologies: We also place small "tracker gifs," “pixel tags,” or "beacons" on many of the pages on our Website and in our e-mails. We use these beacons, in connection with cookies, to collect non-personal data on the usage of our site including, but not limited to, the date and time of the visit, the pages visited, the referring web page, the type of browser (e.g., Internet Explorer, Firefox, etc.), the type of operating system (e.g., Windows, Mac, etc.), and the domain name of Internet service providers. This information is collected about thousands of site visits and analyzed as a whole, in aggregate. Web beacons are not used to access or store your personal information.
Browsers & IP Address: We analyze IP addresses in aggregate for system administration purposes and to gather broad demographic information about our visitors. We do not link IP addresses to your computer's User ID, with the following exception: when you place an order using our online checkout process we may record your computer's IP address with your order to help us identify fraudulent credit card use. We may share this information with the financial institution that issued the credit card with which an order was placed or with law enforcement authorities if we determine, or are notified, that the use of the credit card was fraudulent.
We may collect certain information from your browser, such as your media access control (MAC) address, device type, screen resolution, operating system version and Internet browser type and version. We use this information to ensure that our websites function properly and also for security reasons.
Online Advertising: Information collected by our advertising service providers through cookies and other technologies may include browsing behavior, referring sites and your response to advertisements. These cookies do not collect personal information. Data collected in this manner is only used to improve our advertising.
Lamplight participates in the AdChoices online behavioral advertising program (http://youradchoices.com/). If you receive a behaviorally targeted advertisement, you may click on the displayed icon to receive more information and choose to opt out. Your opt-out choices may be affected by your use of a specific device, your browser settings or your log-on credentials. If you opt out, you may still receive online advertising from Lamplight, which is not based on your preferences or online behavior.
Location Tracking: We may collect information about your physical location through our websites and mobile applications. An example includes your physical location when you search for a nearby financial advisor using your mobile device.
Using Your Information
Lamplight only uses your personal information to conduct business with you. Some examples include:
- creating and maintaining accounts
- processing, fulfilling, and following up on orders
- answering your e-mail
- communicating with you
- sending surveys
- registering products
- notifying you about promotions and other information regarding our products and services
- permitting the functionality of posting product reviews and questions and answers about products
Lamplight also uses this personal information to provide you with information related to your account, the products or services you purchased from us, to better understand your needs and interests, to improve our service and to personalize communications and your web experience.
Sharing Your Information
Your personally identifiable information will not be rented or sold to any third party. Lamplight may share your personal information as follows:
- Companies who work on our behalf: Lamplight contracts with other companies to perform business support functions on our behalf, which may involve limited access to your personal information. We require these companies to use the information only to provide the contracted services; they are prohibited from transferring the information to another party except as needed to provide those services. Some examples of these business support functions include coupon fulfillment, customer survey execution, and customer support.
- Parent corporation and sister companies: W.C. Bradley Co. is the "parent corporation" to Lamplight Farms Incorporated. W.C. Bradley Co. has several other affiliated companies or business units. We may share your information with a W.C. Bradley Co.-affiliated company or business unit, with the requirement that they not transfer your information to another party for marketing purposes, or use your information contrary to your expressed choices.
- Law Enforcement: Lamplight may disclose personal information to third parties without your consent for any of the following reasons: to comply with any law, regulation or court order, to cooperate with Government investigations, to help prevent fraud or when reasonably necessary to enforce or protect the rights of Lamplight, third parties or the public at large. If you are located outside of the United States, please note that personal information you provide may be transferred to and stored in servers located in the United States and may be accessible to U.S. law enforcement and security authorities.
- With Your Consent: In all other cases, Lamplight will obtain your express consent before sharing your information with third parties. For example, Lamplight may conduct a joint offer or contest with a third party and you will be asked whether your personal information should be shared with that third party.
Choices about Receiving E-mail
- Lamplight will give you an opportunity to let us know your preference regarding the receiving of promotional e-mail when you provide us with your personal information or when we send you e-mail. Promotional e-mail that you receive from Lamplight or its affiliates will tell you how to decline receiving future promotional e-mails.
- Lamplight or its affiliates may also send you e-mail with information and/or special offers about products and services that may be of interest to you, unless you indicate you do not want to receive them.
- Finally, Lamplight may send you e-mail about your orders or your account. These are transactional in nature—rather than promotional—and do not contain unsubscribe capability as we need to communicate to fulfill our business obligation with you.
Protecting Your Information
Lamplight implements a variety of administrative, managerial, and technical security measures to help protect your personal information. While we strive to protect your personal information, you should safeguard and take steps to protect yourself on the Internet. Lamplight disclaims any liability for security breaches related to the Website and makes no warranty for the security of personal information disclosed on the Website.
Areas of our site enable you to participate in public services such as discussion forums, chats, product reviews and ratings, product questions and answers, and blog comments. Please use discretion when posting personal information about yourself when using these services. Be aware that when you disclose personal information, such as your name, e-mail address, etc., the information may be collected and used by others to send unsolicited e-mail. These services are open to the public, and what you post there can be seen by anyone and is not protected unless otherwise stated. Lamplight cannot control the comments that you may receive while you participate in these services. You may find other people's comments to be offensive, harmful or inaccurate.
Protecting the online privacy of children is especially important, and those under the age of 18 are protected by federal law. For that reason, Lamplight does not knowingly permit children under the age of 18 to become registered members of our sites, or to buy goods and services on our sites, without verifiable parental consent. Lamplight does not knowingly collect or solicit personal information about children under 18, except with their parent's express consent.
The Website contains links to and from other websites and Lamplight is not responsible for the privacy practices of those websites. Lamplight encourages you to ascertain the privacy practices of those websites before you supply personally identifiable information.
Keeping Your Information Accurate
If you are a registered user of the Website, you can review and update your profile using your e-mail address and password. You also have the option of sending an e-mail to the address noted in the "How to Reach Us" section below to request a change to your information or a copy of the personal information we have collected about you online.
In some circumstances, there may be a nominal charge for information requested. We will make every reasonable effort to make sure your requests are met. To protect your privacy, proof of identity is required.
How to Reach Us
If you have questions or concerns about your privacy when visiting the Website, please Contact Us by sending an email through the "Contact Us” section under “Customer Service” or by postal mail at:
Lamplight Farms Incorporated
Attn: Privacy Officer
W140 N4900 Lilly Road
Menomonee Falls, WI 53051
Lamplight will work with you to resolve any concerns you have about this Privacy Notice. California residents may also contact us to learn more about their rights.
Changes to this Privacy Notice
Lamplight reserves the right to modify this Privacy Notice from time to time. Any and all changes to the Website Privacy Notice will be reflected on this page and will apply only to information collected after such time as the revision takes effect. We encourage you to frequently check this page for any changes to our Privacy Notice.
This Privacy Notice is effective as of and was last updated on January 1, 2020.